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The American story has been written by the people who show up, speak out, and organize, especially in challenging times.

This how-to book will teach you how to enter the political arena, manage a campaign, and run for office.

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NEW BOOK RELEASE

If democracy is worth fighting for, then doesn't it start with each of us?

Organizing to Win is a timely, practical, and empowering guide for anyone who wants to make a real difference in their community. In an era of growing cynicism and deepening inequality, this book reminds us that democracy thrives when citizens engage. Whether you’re frustrated with current leadership, feel disconnected from the political process, or simply want to add your voice to the conversation, Organizing to Win provides comprehensive strategy and step-by-step tactics to get involved, manage a campaign, run for office, and make life better for people.

From messaging and fundraising to voter contact and public speaking, Jimmy Tickey covers the core pillars of political campaigning.

 

He walks you through forming your committee, creating a finance plan, and recruiting volunteers to mobilize. Jimmy’s advice on digital outreach, scheduling, and preparing for attacks will teach candidates, staff, and volunteers how to manage a campaign effectively.

 

At its heart, this book is a call to action for authentic people to step up. Political power isn’t just for the wealthy or well-connected; it’s for anyone ready to participate in making government work for all. More than a campaign how-to manual, Organizing to Win is a blueprint for building a healthier democracy with year round organizing — one engaged citizen at a time. 

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About
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Helping You Organize And Win

Jimmy Tickey is a trusted political voice in Connecticut, providing guidance to local, state, and federal campaigns.

Blending political strategy with public service, Jimmy Tickey is the Vice Chair of the Connecticut Democratic Party where he leads candidate and grassroots trainings. A volunteer, campaign manager, elected official, party leader, and staff member to government officials, Jimmy understands firsthand where politics meets policy: organizing. 

 

First elected to local office at the age of 24 in the City of Shelton, where his electoral support broke records, Jimmy continues to be deeply involved in the Naugatuck Valley community, across the State of Connecticut, and through his service on the Democratic National Committee. 

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OrganizeWinLead.

Run with Confidence

Demystifying the path to office.

Too often, running for office feels out of reach. In Organizing to Win, Jimmy breaks down every step, from choosing the right race to building a team, so you can enter the arena with clarity, focus, and confidence.

Manage the Campaign

Real strategy that works.

Fundraising, messaging, and voter outreach are the essentials of every campaign. Jimmy brings his extensive experience to provide proven strategies you can adapt to your community and cause, no matter the size of your campaign.

Lead with Authenticity

Politics need real people.

True leadership isn’t about connections or wealth. It’s about vision, focus, values, and persistence to show up. Jimmy’s approach empowers authentic voices to rise, reminding us that democracy is strongest when everyone has a seat at the table.

Organize to Win

Build coalitions, create change.

Organizing doesn't end on Election Day. Jimmy teaches how to keep organizing year-round, building lasting coalitions that strengthen communities and sustain meaningful change long after the race is won.

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